Position Details

Position Title: Worldwide Group Marketing Director, Infectious Disease
Location: Sparks, MD
Position #: 3034

Scope of Responsibility

The Group Marketing Director, Infectious Disease: Responsible for assessing groups within company relative to the overall Healthcare IT market opportunity. Responsible and accountable for product line strategy development, market development, product development, portfolio planning, portfolio life cycle management, operational marketing, portfolio profitability and talent management. Directs allocated resources and secures commitment of required resources to enable development and execution of the Informatics business plan. Works very closely with Regional marketing teams to ensure cohesive strategy development and tactical implementation. Works closely and collaboratively with other Infectious Disease Focus Areas to create synergistic strategies and unique customer value propositions.

Specifically, this position will include the following key areas:

Responsible for the strategic, operational, and financial performance of the Informatics Focus Area. Leads annual planning process to define and communicate global strategic, product development and operational direction for the Informatics Focus Area, and directs and manages multifunctional resources to accomplish business objectives.

Creates and implements a robust Informatics strategy as a core component of the overall company's infectious disease global strategy. Defines program priorities, leads market development and drives sales execution. Works closely with Dir.of Strategic Marketing to define long term direction

Works closely and collaboratively with the HAI Focus Area

Works closely with Regional and Functional leaders to ensure global alignment and execution of strategy and resources.

Leads the effort to define portfolio, identify innovations, and execute new product introductions and line extensions, including life cycle management and Sustaining Engineering (Quality Aggressor) of products

Drives business growth through innovation and quality, ensuring compliance with systems. (e.g., S&OP, Global Product Development system, Quality/Regulatory, etc )

Accountable for achievement of financial goals and expense budgets. Directly accountable for US performance, and responsible for supporting Regions in achievement of their financial goals. Develops annual and quarterly product line revenue projections for the US business.

Ensures global technical support for customer issues related to the Informatics Focus Area including cross sub-unit priorities such as informatics, remote diagnostics, etc.

Drives understanding of Global customer knowledge and needs around ID Informatics.

Responsible for routine communication to the ID organization regarding Informatics strategy, progress towards objectives, and global/regional sales and financial performance.

Establish/build relationships with key internal and external stakeholders (instrument companies, customers, professional organizations) as necessary to support business objectives.

Maintains, interprets and applies key market data including regional category shares and competitive analysis

Responsible for Talent Management within the Informatics Marketing team. Ensures effective implementation of “Global Marketing Powerhouse” processes into routine marketing operations and thinking, ensuring all marketing associates are trained, embrace these methods and demonstrate the skills required for GMPH.

Qualifications

Bachelor of Arts / Bachelor of Science required; Advanced Degree (e.g., MBA) preferred.

MANDATORY Minimum of 10 years progressive international marketing leadership experience in Healthcare IT

MANDATORY Minimum of 5 years demonstrated effective P&L and/or budget management.

Successful track record of leading marketing teams.

MUST HAVE working knowledge of international diagnostics business, including finance, strategic planning, strategic marketing and sales, product development, life cycle management, operations, and logistics.

Ability to manage multiple priorities at the same time is expected (marketing functional and product development)

Business Acumen: Demonstrates the ability to integrate an understanding of sound business fundamentals with in-depth knowledge of our market and industry. Knows how businesses work; Knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; Knows the competition; Is aware of how strategies and tactics work in the marketplace.

Drives for Results: Consistently strives to achieve challenging goals and objectives whether individually or through others. Able to organize, coordinate and motivate team members to deliver stretch goals. Very bottom-line oriented; Steadfastly pushes self and others for results.

Strategic Agility: Creates competitive and breakthrough strategies and plans. Anticipates future trends and consequences accurately; Demonstrates broad knowledge and perspective; Is future-oriented; Articulately paints credible pictures and visions of possibilities and likelihoods; Translates vision into clear and realistic plans.

Talent Management: Selection, Coaching/Feedback, and Succession Planning. Assesses and staffs positions with individuals whose competencies meet the requirements of the job, including Marketing Functional and Core Team Leader positions. Provides relevant, current, direct, complete, and “actionable” positive and corrective feedback to others; Coaches situationally, depending on associate’s tenure, depth of capability and developmental needs; Possesses an awareness of and plans accordingly for mission critical vacancies for high potential and solid growth potential associates requiring new developmental assignments in next 12-18 months; Promotes an inclusive work environment.

Innovation: Recognizes, creates, or engages others in developing successful new ideas for products, processes, methods or practices that fulfill existing or emerging needs. (Skilled: Is good at bringing the creative ideas of others to market; Has good judgment about which creative ideas and suggestions will work; Has a sense about managing the creative process of others; Can facilitate effective brainstorming; Can project how potential ideas may play out in the marketplace.

Customer Focus: Is flexible and nimble in keeping up with global customer needs; is on the cutting edge of defining their next level of expectations, and working to exceed them. Is dedicated to establishing and meeting the needs and expectations of internal and external customers; Gets first hand customer information and uses it for improvements in products, informatics and services; Acts with the customer in mind; Established and maintains effective relationships with customers and gains their trust and respect.

Influences Others: Engages others in ways that gain their willing support and cooperation in pursuing initiatives or particular courses of action. Establishes foundation of credibility based on integrity and past performance; Gives compelling reasons for ideas and recommendations; Is attentive to the different ways that others are persuaded; Gains acceptance by understanding the viewpoints of others and seeking win/win solutions.

Compensation

Base Target -               $155K - $170K+

Bonus Target -             25% (or $38K - $43K) tied to individual and corporate goals

Stock Options-             Long term incentive plan includes stock and Stock Appreciation    Rights (SARs) that vest over 3 and 4 years respectively.

Travel

~25%+ (periodic travel to Austin, TX; field visits, etc.)

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