Position Title:
Chief Commercial Officer
Location:
Seattle, WA preferred; Bay Area (San Mateo, CA offices) optional
Position #:
3004
Scope of Responsibility
The Chief Commercial Officer will report to the President & Chief Executive Officer, and will serve as an officer of the company. The CCO will lead the company’s marketing and sales organization globally. Work in concert with the Corporate Executive team to establish objectives and develop business strategies needed to achieve leadership and become the dominant player in supplying the Company’s products in global markets. Lead the development of the commercial strategy (marketing and sales), including establishment of both long-term and short-term objectives that are measurable and achievable. Develop innovative strategies to drive sales growth to include expanding indications and penetration of the nCounter products. Establish credibility with the sales, marketing, and customer support organizations as well as the corporate senior management team. Develop and maintain deep relationships with key opinion leaders and customers through significant work in the field on a global basis. Assess and quantify market and product opportunities, develop customer segmentation analyses, and develop the reimbursement strategy in support of the strategic plan. Manage operation for profitability and bottom-line results through execution of sales and operational tactics with an emphasis on rapid revenue growth strategies. Actively participate in the development of the company’s overall strategic plans, providing input and guidance on new market entry opportunities. Collaborate as appropriate with the business development team to assess and acquire innovative products that enhance the product portfolio and drive profitable growth. Provide proactive feedback to the product development teams to ensure that new products are developed with the benefit of a direct understanding of unmet customer needs, thereby enhancing competitive advantage. Maintain appropriate operational and financial controls to ensure adherence to budgets and to regulatory requirements.
Qualifications
B.S. in business or life sciences. MBA is preferred.
The ideal candidate will be a seasoned marketing & commercial leader (15+ yrs) with deep experience in the development and implementation of marketing and sales strategies for Life Science tools and Molecular Diagnostics.
MANDATORY proven track record of success in key global commercial roles of increasing responsibility in sales, executive sales management (direct & distribution channels), marketing, general management and global market development and execution.
MANDATORY experience in companies that develop, market and sell Life Science Tools and Molecular Diagnostics is required; expertise in Marketing and Sales perspective in Life Science (tools) and Molecular Diagnostics (regulated markets) indications.
MANDATORY strategic expertise to build 2 separate business models on global basis – Life Science tools and clinical products for Molecular Diagnostics.
MANDATORY Marketing & Sales experience with capital equipment (grant process and strategic sell), reagents, services & support in Life Science tools and Molecular Diagnostic markets. Marketing and Sales experience and performance excellence with direct & distribution organizations.
MANDATORY Global Marketing experience inclusive of strategic and tactical plans; market strategy; market segmentation; branding; market research; product design goals; product development; product management; lifecycle management; portfolio planning; competitive benchmarking; pricing and go-to-market plans; reimbursement and communication plans. Proven track record of achievement.
From a Marketing perspective, management of complex projects with ambitious milestones in high pressure circumstances. Experience with projects that require activity/milestone achievement to launch the product.
Key Opinion Leader relationships in Life Science tools and Molecular Diagnostics markets
Demonstrated ability to develop and lead Life Science tools and determine most productive go-to-market plan for Molecular Diagnostics commercialized products and a strong track record of growing sales thru both direct and distribution channel development/partners.
Experience in an International organization along with sensitivity to working with different cultures.
Must have the ability to segment markets and customers and previous successful record of achievement in developing sales and marketing strategies to introduce new products and capitalize on opportunities as well as drive conversion and utilization with existing placements on global basis.
Prior extensive experience in direct & collaborative distribution channels, planning, forecasting, monitoring market share and customer satisfaction and measurement against P&L goals. Should have an ability to establish systems to measure success of all programs and training directed to the sales organization.
Excellent leadership and communication skills and demonstrated ability to work effectively in a fast paced, dynamic matrix environment.
Experience in, knowledge of and demonstrated performance excellence in direct and distributor sales and marketing
Compensation
Target Base Salary: $250K
Bonus: 40% of base salary at plan
Auto Allowance: TBD
Equity: Yes, Officer level TBD by Comp Committee
Relocation Full but no home purchase option
Travel
50-70% travel requirements. Global geographical responsibility
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